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Thread: Hot for Local! NEW Google Keyword Planner - KW Research by City

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    Hot for Local! NEW Google Keyword Planner - KW Research by City

    Google has a HOT new LOCAL keyword research tool called the Keyword Planner.
    It shows detailed keyword analysis by city.

    The LOCAL keyword research you can do now is pretty amazing! This post will show you why, now that you have a tool, you should be doing research by city to find out how people actually search for that product/service in that part of the country!


    In addition to showing you screenshots of the Keyword Planner in action - used for LOCAL research
    I'm going to show you some research that points to very specific local keyword theories we've discussed here that answer important local KW questions.

    Below I'll show insights that highlight:

    .:. How search volume can differ based on the GEO region
    .:. How keyword with no GEO modifier is usually significantly higher in search volume
    .:. Whether more people search for City Keyword or Keyword City (varies by location and KW)
    .:. How for some KWs plural gets more searches with LESS competition

    Ready. Set. Go. Let the screenshots begin. (At bottom of each screenshot I annotate highlights for points I want to illustrate with each example

    Hot for Local! NEW Google Keyword Planner - KW Research by City-kwsandiegopi.jpg

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    Name:  KWAtlantaPI.jpg
Views: 2395
Size:  62.7 KB

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


    Hot for Local! NEW Google Keyword Planner - KW Research by City-kwnydentist.jpg

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Name:  KWChicagoDentist.jpg
Views: 1368
Size:  66.4 KB

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


    PLURALS - The Local Longtail you Can't Forget to Target

    This one also illustrates something I teach in my Local SEO course. For certain search terms MORE search for plurals yet there is far less competition for plurals typically. So it's an easy win.


    Name:  KWSanDiegoPlumber.jpg
Views: 1814
Size:  50.1 KB

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


    THE NUMBERS TELL THE TALE!

    plumbers san diego 480 searches (More searches)
    plumber san diego 390 searches

    "plumbers san diego" 169,000 competing (1/2 the competition!)
    "plumber san diego" 384,000 competing

    This tool also helps to answer a very important question we've discussed many times.

    Do more people search keyword only, city keyword or keyword city?

    The answer is - it depends on the KW and location. TEST IT!


    So there you have it. Just a few juicy examples of why it can pay to do LOCAL KW research to discover what types of searches are most popular in certain markets.

    Here's an article from Search Engine Land with more info about the new Google Keyword Planner:
    How to Use The Keyword Planner The New Keyword Tool From Google AdWords

    Questions? Comments?

    Like it? Please share it! This is new info I don't believe anyone else has discussed in terms of the impact for LOCAL search.
    LocalSearchForumLinda Buquet .:. Google Local Specialist

    New Expanded Advanced Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO, Consulting & Troubleshooting for SEOs & Agencies

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    Cagro (06-13-2013),Chris Alphen (06-14-2013),Cleaner44 (06-19-2013),Jo Shaer (06-15-2013),Joe Mink (06-12-2013),katandmouse (07-15-2013),Kristen (06-13-2013),Michael Usov (08-14-2013),Phil Rozek (06-12-2013),sergiuliano (06-19-2013),ServicePros (06-24-2013),wokka (07-17-2013)

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    Re: Hot for Local! NEW Google Keyword Planner - KW Research by City

    Colan sent me this post. Thanks for posting this Linda. I never even checked out the Planner when it came out so I'm glad you alerted me
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    Re: Hot for Local! NEW Google Keyword Planner - KW Research by City

    Holy [BLEEP]. That is great news - but doesn't come a moment too soon. The lack of location-specific KW data has been a burr in my saddle for years now. Thanks for the intel, Linda!
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    Re: Hot for Local! NEW Google Keyword Planner - KW Research by City

    Brilliant! I had a look at the Planner a couple of days ago but your insight above Linda has just made everything much clearer.

    Just wonder how accurate it is, with the continued rising effect of "not provided". Still it's a lot better than a whole bunch of nothing, which is effectively what we had before
    Linda Buquet, Jo Shaer and Cagro like this.
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    Re: Hot for Local! NEW Google Keyword Planner - KW Research by City

    Good stuff Linda. Thanks so much for sharing your insights as well.

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    Re: Hot for Local! NEW Google Keyword Planner - KW Research by City

    Thanks Cagro and welcome to our community!

    Quote Originally Posted by Nick Rink View Post
    Just wonder how accurate it is, with the continued rising effect of "not provided". Still it's a lot better than a whole bunch of nothing, which is effectively what we had before
    My guess is "not provided" means they aren't telling us in analytics because they don't want individual site owners to see their all their specific keyword drivers.

    But GOOGLE knows what those numbers are! She tracks everything! And I think it's likely they share the aggregate numbers in a tool like this to benefit Adwords clients.

    Not saying it's totally accurate or comprehensive. BUT even if they hold back some on the counts, I think it should be fairly accurate for KW comparisons - like does plural get more searches or attorney vs lawyer or NYC vs New York City, etc.
    LocalSearchForumLinda Buquet .:. Google Local Specialist

    New Expanded Advanced Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO, Consulting & Troubleshooting for SEOs & Agencies

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    Re: Hot for Local! NEW Google Keyword Planner - KW Research by City

    Fantastic! Thanks for sharing this. This confirms what you've always said was your suspicion, in many cases people search city first, then keyword. I do think I've seen an uptick in searches in several clients since we made that adjustment, so thank you again!
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    Re: Hot for Local! NEW Google Keyword Planner - KW Research by City

    I've been using a workaround for years that's similar to this:

    And you can still use this to get your variations quickly.

    Keyword Lizard, the Free AdWords Keyword Combination Tool!

    And I'm sure there are many others allows you to enter your niche keywords in column A and Geo modifiers in column B and choose the combinations you want it to create.

    Saves me a LOT of time from typing out individually.

    I typically use City, City with State Abbreviation, City with State spelled out and In in front of each of the above (ex: San Diego, San Diego CA, San Diego California, in San Diego, in San Diego CA and in San Diego California)

    The shorter the state name the more you see it used, but typically the results come back with just city having the highest search volume followed by City + State Abb and City + State Spelled Out last.

    I also put in the top 5 or so national exact match results in the 1st column to get each combination on the local level.

    I'll have to see how this matches up with the data that AdWords outputs in this new Planner.

    Thanks for bringing to our attn Linda!

    BTW - Just me or was the Dentist example listed twice?
    Scott L Smith: We've Got Your Customers
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    Re: Hot for Local! NEW Google Keyword Planner - KW Research by City

    Quote Originally Posted by Weve Got Your Customers View Post
    BTW - Just me or was the Dentist example listed twice?
    Dang you're right! Created a dupe and didn't catch it.
    (Google must be rubbing off on me!)


    That 2nd Dentist image was supposed to be "Chicago Dentist" for contrast and to show a couple other things. So fixed now. Thanks for catching!
    LocalSearchForumLinda Buquet .:. Google Local Specialist

    New Expanded Advanced Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO, Consulting & Troubleshooting for SEOs & Agencies

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    Re: Hot for Local! NEW Google Keyword Planner - KW Research by City

    Great stuff Linda
    I've been tinkering with this tool since I stumbled on the post a few days ago.
    Thanks for your special insight Linda

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