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Thread: Getting .EDU and .GOV links the right way? Or is there one?

  1. #11
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    Re: Getting .EDU and .GOV links the right way? Or is there one?

    Quote Originally Posted by ColoradoChris View Post
    Hi,

    So a great poster here mentioned that getting .EDU links would be a great thing to do. Yet how?

    I see sites that sell .edu packages, but does Google and the search engines care?

    Chris

    Hi Chris,

    .edu backlinks are as hard to naturally obtain for your business as they are benefitial to your backlink profile. Your suggestion for a scholarship is a great idea and that is a perfect way to support the given college or university, its students and community as a whole. If the university is in your own location it makes all the sense to try that option because the referral from that website will be relevant to your area of service and it will be provided by an authority source.

    No paid edu packages - save yourself the efforts of filing in a Reconsideration Request for a following Manual Action for spamming.

    Save from thinking for the students only you could also think of the staff as well. In this regard - taking part in discount programs is another way to offer value to the given university and thus build mutually benefitial relationship with it.

    It is not easy but it is surely an option worth giving a go. Of course if you are not after a cheap win

  2. #12
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    Re: Getting .EDU and .GOV links the right way? Or is there one?

    Also bear in mind that edu links are not inherently more valuable than any other link. There was a thriving business for a while where students created pages like some school.edu/mystudentname/my page.html - apart from the buying links issue, those links had zero value to the buyer.

    Matt Cutts did a video about 5 years ago debunking this myth. He said something like the only reason edu or gov pages tend to be more valuable is because they a also tend to have more authority. But not all edu or gov pages are created equal.

    The advice about creating content that edu or gov pages might want to link to is spot on. Beyond that, my advice is to forget about trying to obtain specific links and focus more on creating top notch content and on site SEO.
    Linda Buquet and RossP like this.

  3. #13
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    Re: Getting .EDU and .GOV links the right way? Or is there one?

    Very good read, WITH DATA, on the subject: https://blog.majesticseo.com/researc...estic-million/

  4. #14
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    Re: Getting .EDU and .GOV links the right way? Or is there one?

    See Do You Still Care About .Gov or .Edu Links?

    And http://www.stephanspencer.com/matt-cutts-interview/

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    Re: Getting .EDU and .GOV links the right way? Or is there one?

    Hadn't seen this vid - pretty straight forward stuff. Course, I am going to choose data over anything Matt says any day of the week. Thanks for sharing : )
    Nevyana likes this.

  6. #16
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    Re: Getting .EDU and .GOV links the right way? Or is there one?

    I am with you there Adam. I'd rather see some proof rather than blindly following Matt Cutts.

    Example, lately I have been coming across my clients competitors back linking methods. Most of what I see is paid web and business directories along with forum profile links.

    I understand guidelines but sometimes you have a look around and what's actually going. It's frustrating to see a site that you've worked hard on comply with all of Googe's good practices and yet be outranked by a site with supposed "bad" links.

    Chris,

    I like the idea of sponsoring a scholarship. But that can be costly and I'm sure you can find better ways to build links without having to spend $1000 + on a scholarship.
    President and SEO Manager at Meaningful Marketing.
    Circle me on Google +

  7. #17
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    Re: Getting .EDU and .GOV links the right way? Or is there one?

    I can't give out the details of how I am going about it because my client is the one who came up with the strategy, but I can tell you, ponying up $500-1500 for a scholarship offering can land you some stellar links. The kind of links you'd pay 1k+/link for easy, and a lot of them. If you can find the budget, and put together a smart plan and most importantly execute, you're golden. And don't be afraid to pick up the phone to get links. Course it will be tough to do that at any scale, but you really don't need too many links to make this a worthwhile venture.
    Nevyana likes this.

  8. #18
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    Re: Getting .EDU and .GOV links the right way? Or is there one?

    Two questions:

    1. Any link scheme will work for a while until Google catches on. These are generally strategies for short term gain which may seriously damage reputation and ranking in the long run.

    2. How relevant are these links to the site / pages you're promoting? If your client is in the business of education funding, great. How helpful will they be to a plumber or dentist?

  9. #19
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    Re: Getting .EDU and .GOV links the right way? Or is there one?

    SOME of you might enjoy this read of the good folks at ETHICAL Consulting: Scholarships, Outreach, and Relationships, Oh My! | Ethical SEO Consulting
    Linda Buquet and Nevyana like this.

  10. #20
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    Getting .EDU and .GOV links the right way? Or is there one?

    Quote Originally Posted by djbaxter View Post
    Two questions:

    1. Any link scheme will work for a while until Google catches on. These are generally strategies for short term gain which may seriously damage reputation and ranking in the long run.

    2. How relevant are these links to the site / pages you're promoting? If your client is in the business of education funding, great. How helpful will they be to a plumber or dentist?
    As a plumbing company, we've made tool donations and held seminars for trade schools with apprentices in the area. It gave us a valuable connection to our future employees and the links were a great bonus.

    I definitely agree there's a fine line between the good and the bad though.
    Nevyana likes this.

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