Results 1 to 4 of 4
Like Tree2Likes
  • 2 Post By Linda Buquet

Thread: Author Photo Optimization in the Google Local SERPs

  1. #1
    Join Date
    Jun 2012
    Location
    SoCal
    Posts
    8,883
    Thanks
    1,069
    Thanked 2,032 Times

    Author Photo Optimization in the Google Local SERPs

    Mike Blumenthal just did a great 2 part series, including a pretty in-depth consumer survey, to analyze which factors may influence why one business is selected over another in the SERPs just based on elements in the author image.

    What Makes for a Good Author Photo in the Local Results? (Part 1)

    What makes for a good Author photo in the Local results?

    The interesting variety in the array of photos in this particular search result – some old, some young, no women, bordered, without borders, bright colors, muted colors, looking left, looking right – immediately elevated for me the idea that click through rates AND conversions would in all likelihood be influenced by differences in these photos.

    What Makes for a Good Author Photo in the Local Results? (Part 2)

    So which author avatar is the people’s favorite?

    Yesterday I promised to share the large scale (1500 responses) survey results as to which author avatar consumers would pick from amongst the local search results when they were asked: If you were selecting a lawyer based on these images, which would you select?
    Very interesting survey and interesting results too!

    Head over and read both posts if you have not yet.
    Linda Buquet :: Google Local Specialist

    Offering
    White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

    ADVANCED Google+ Local Training AND Local On-site SEO Training (with automated template)

  2. #2
    Join Date
    Jul 2012
    Location
    California
    Posts
    412
    Thanks
    49
    Thanked 78 Times

    Re: Author Photo Optimization in the Google Local SERPs

    This was a good 2-parter. People made such interesting comments, as well.

    I'm not a huge fan of the author photo thing (though I realize it is probably one of the biggest indicators of Google's present and future mindset about search). Art is so subjective, so when Google starts adding visuals into the mix of business results, bias based on looks could be fostered. Will people start photoshopping themselves for a phony Hollywood look, just to win clicks?

    Anyone have thoughts on that?
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

  3. #3
    Join Date
    Jul 2012
    Location
    Minneapolis, MN
    Posts
    421
    Thanks
    37
    Thanked 84 Times

    Re: Author Photo Optimization in the Google Local SERPs

    No photoshopping could help me so I've just been using this as my author photo. What do you think? Maybe a little overkill?

    Name:  kevin-sorbo.jpg
Views: 852
Size:  55.5 KB

    Travis Van Slooten

    Quote Originally Posted by MiriamEllis View Post
    Will people start photoshopping themselves for a phony Hollywood look, just to win clicks?
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

  4. #4
    Join Date
    Jun 2012
    Location
    SoCal
    Posts
    8,883
    Thanks
    1,069
    Thanked 2,032 Times

    Re: Author Photo Optimization in the Google Local SERPs

    OMG Travis, that one gets MY vote with a bullet!!!
    Linda Buquet :: Google Local Specialist

    Offering
    White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

    ADVANCED Google+ Local Training AND Local On-site SEO Training (with automated template)

Similar Threads

  1. Souping up your SERPs: Snippet Optimization for Small Biz SEO
    By Linda Buquet in forum Local SEO & Ranking
    Replies: 3
    Last Post: 12-09-2012, 06:30 AM
  2. Google Local on-page Optimization - How much is too much?
    By Andrew Forster in forum Local Search
    Replies: 2
    Last Post: 10-23-2012, 07:25 AM
  3. Dominate Google Local Serps or Rich Snippet & Author Spam?
    By Linda Buquet in forum Local Search
    Replies: 11
    Last Post: 09-25-2012, 03:28 PM
  4. Replies: 25
    Last Post: 08-09-2012, 08:13 AM
  5. Rel="author" Tag More Integrated into Organic SERPs? See Examples
    By Local Search News in forum Local Search News
    Replies: 0
    Last Post: 08-06-2012, 09:12 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •