For a mind bending and mind OPENING look at the FUTURE OF SEO, seriously take a look at the following Video from TED Talks.

Eli gives an AMAZING talk about how there is no PURE search any more. It's all personalized and filtered, even when you are logged out. And the blog that follows shows us how to TAP INTO those filtered results to get HIGH in the SERPs in ways that go far beyond traditional SEO.


Beware online "filter bubbles" TED Talks by Eli Pariser



Don’t build links, build bubbles… | distilled

If done correctly, you can put your business at the top of Google without building a single link. Using Google plus, you can create filter bubbles to ensure that your content not only gets to your customers but it’s more likely to appear at the top of the search results when they need it most...

Using the above knowledge, you can help influence the filter bubbles of your customers so that you not only get through that filter bubble but get your clients to the top of the search results when customers are looking for their services.
Seriously intense stuff when you think of all the possibilities and how this is changing not only the 'search' world we live in but the world in general, what we see and what customers will see.