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Thread: Optimization for Service Area Businesses - Video is Live

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    Exclamation Optimization for Service Area Businesses - Video is Live


    On December 5th, we explored the main issues that Service Area Businesses (SABs) face with local search and how these can be overcome.

    VIDEO RECORDING POSTED BELOW


    Agenda:

    Key Issues Facing SABs in Local Search
    Google+/Places Optimization (for SABs)
    Citation Tactics & Opportunities (for SABs)
    Review Generating Tactics for (SABs)
    On-Site Optimization, Content & Landing Page Strategy (for SABs)

    Speakers:

    Matthew Hunt owns ‘Small Business Online Coach’, a successful Toronto-based local consultancy and handles search marketing for many SABs across a number of different sectors. Matt is a highly knowledgeable & engaging speaker and is a regular commentator on industry developments. He also contributes to the annual Local Search Ranking Factors Survey.

    Thomas Ballantyne is Marketing Director of Bulwark Pest Control, a highly successful Pest Control business operating in 13 metropolitan areas across the US. Thomas has over 8 years experience of marketing an SAB business and is a regular speaker at search events and a contributor to the Local Ranking Factors Survey.



    VIDEO - Optimization for Service Area Businesses



    By popular request the QA chat log is cleaned up and posted here. It was too long to post in this thread.


    About InsideLocal: Expert Webinar Series[/CENTER]

    BrightLocal and the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal’ webinar series explores the most important, most topical & most exciting areas of local search marketing.

    Every 2 weeks we bring together some of the brightest minds in local search to share their insights, opinion and tips on a fresh topic. Over the course of the series we’ll cover latest changes in Google+ local, Google Places dashboard changes, changing search displays, shifting algorithms, maps, on-site optimization, citations tactics, review strategies & many more.

    Name:  Webinar-7-SABsmall.gif
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    LocalSearchForumLinda Buquet :: Google Local Specialist

    ADVANCED Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

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    re: Optimization for Service Area Businesses - Video is Live

    Reminder, this is coming up fast. Hope you are registered, if not, please do it today as seats are limited. See you there!
    LocalSearchForumLinda Buquet :: Google Local Specialist

    ADVANCED Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

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    re: Optimization for Service Area Businesses - Video is Live

    Thanks to everyone who attended. We had a great turnout and lots of great questions were asked.

    Thanks go out to our speakers too. Matt and Thomas rocked it!
    (And Matt even did some tap dancing!)

    Will post the video after it's edited in the next few days and the slide deck. I'll be posting the QA log after I clean it up and remove all the email addresses, hopefully by tomorrow.

    Special thanks to Myles, Ross and BrightLocal for hosting the event and thanks to Colan my right hand man for helping me with Q & A.

    I appreciate you all!
    LocalSearchForumLinda Buquet :: Google Local Specialist

    ADVANCED Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

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    re: Optimization for Service Area Businesses - Video is Live

    Here is a Q that came up as a result of the webinar. Wanted to share the answers here.

    This Q is about whether to hide address and also my tip about how to make your map marker show up in the center of town. I explain and show a great example. Hiding Address
    LocalSearchForumLinda Buquet :: Google Local Specialist

    ADVANCED Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

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    Re: Optimization for Service Area Businesses - Video is Live

    Just posted video in the top post above.

    Thanks to Ross & Myles for getting the video edited so quickly!

    Still working on editing the QA chat log, will post soon.
    Cagro likes this.
    LocalSearchForumLinda Buquet :: Google Local Specialist

    ADVANCED Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

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    Re: Optimization for Service Area Businesses - Video is Live

    Here is Matthew's review funnel strategy everyone was asking about in QA.

    Dynamite Google Review Funnel Strategy - Video
    LocalSearchForumLinda Buquet :: Google Local Specialist

    ADVANCED Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

  7. Members who thanked Linda Buquet for this post:

    Ben Bowen (12-06-2013)

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    Re: Optimization for Service Area Businesses - Video is Live

    By popular request the QA chat log is cleaned up and posted here.

    It was too long to post in this thread and would have buried any additional Qs that may come in here.
    LocalSearchForumLinda Buquet :: Google Local Specialist

    ADVANCED Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

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    Re: Optimization for Service Area Businesses - Video is Live

    An online review funnel is a nice trick. An offline review funnel is also handy. When a customer is standing before you happy, satisfied, and smiling, they are ready to write you a glowing review. You just have to smile back and ASK.
    Linda Buquet and Phil Rozek like this.

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    Re: Optimization for Service Area Businesses - Video is Live

    Thanks Thomas, I loved that you stressed that in the webinar.

    You also made a very good point about that PERSONAL contact of verbally asking for the review after you've done a great job and they are happy is more compelling and they are more likely to follow through!

    Thanks for joining and weighing in!
    LocalSearchForumLinda Buquet :: Google Local Specialist

    ADVANCED Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

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    Re: Optimization for Service Area Businesses - Video is Live

    There were a lot of questions about content and how to rank in surrounding cities.

    Here is a great post! 16 Tips for Creating UNIQUE City Landing Page Content

    Plus I created a #multi-location hashtag to try to organize some of our best multi-location threads.
    LocalSearchForumLinda Buquet :: Google Local Specialist

    ADVANCED Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO & Consulting on Tough Cases for SEOs & Agencies

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