Like it? Please Share!
Results 1 to 6 of 6
Like Tree4Likes
  • 4 Post By Dino

Thread: Setting Your Local SEO Business Up for Success

  1. #1
    Join Date
    Jun 2012
    Location
    SoCal
    Posts
    10,965
    Thanks
    1,457
    Thanked 2,806 Times

    Setting Your Local SEO Business Up for Success

    Ron Garrett the Client Development Executive for Distilled NYC, just did a great post over at SEOmoz I wanted to share.

    Seriously so many great tips I can't even summarize. Just need to go read the whole post, if you're interested in growing your business.

    Setting Up Your SEO Project / Agency for Success | SEOmoz

    Ultimately, when you sign on a new client, you are creating an agreement between two parties. The better picture you can create for what the client expects, keep a pulse on if expectations change, and make sure you are proactively working to deliver value and communicate in a transparent way, the greater the chance of retaining and upselling your clients. You will notice there were common threads throughout my post that are good things to keep in mind when working with a client.

    Are you being honest, transparent, proactive, and delivering on the original or updated agreement you signed with your client?

    Do they have a clear picture of what is to come next?

    Can you provide them with a unique value proposition that will make them look look good that they can't find anywhere else?

    This is easier said than done, but hopefully the examples of emails and types of responses I give in particular situations will help you through these times.
    What was your best take-away???
    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Are you a PRO? Join the NEW "Local Search Pros" G+ Community!

    New Expanded Advanced Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO, Consulting & Troubleshooting for SEOs & Agencies

  2. #2
    Join Date
    Jul 2012
    Location
    Little Italy Neighborhood in San Diego, CA
    Posts
    58
    Thanks
    4
    Thanked 14 Times

    Re: Setting Your Local SEO Business Up for Success

    Linda:


    I like the SEO Moz article and do some of those things as well. Here are a few other good practices that will help set yourself up for success:


    First, nothing will impress a client better than results. Iím not necessarily referring to good Google rankings. We have to stop thinking about ďgetting our clients to the top of GoogleĒ and start thinking in terms of real results. In other words, what can we do to help them get more business? Drive traffic to their business, not just to their website or Google+ Local profile.


    All that being said, there are always going to be some times Ė our fault or not Ė when the results just arenít there. When this happens the clients will get frustrated and it will be easy to blame the SEO consultant charging $1000 a month. In order to keep this from happening I provide meticulous reports. Even when the ranking reports donít look good, still provide them. Most clients appreciate the honesty. I know a lot of people on this forum use Places Scout. I use SEO Moz. Itís expensive, but I love the crawl diagnostics and ranking reports. So do my clients. Besides, I have a mix of local, national and international clients. I think SEO Moz reporting works best for my situation.


    The reports tell your client that you recognize the drop in results and are working to improve performance. Itís just a good way to let them know that youíre on top of things. Poor performance with good reporting can save your business. Poor performance and no reporting will kill almost every deal.


    Regular communication is key. Clients hate being ignored, especially when theyíre struggling. Do not be afraid to face them head on when things arenít going well. This isnít easy to do for some people, but itís just a part of being in business. You have to take it on the head once in a while. Iíve seen more consultants lose business due to poor communication than anything else.


    Never lose respect for yourself. If you do, so will your clients. In Ronís article, he suggest being likable. Thatís fine, but donít be so giddy and happy that you appear fake. Be genuine and professional. Donít automatically agree to everything the client says. Take charge of the subject. Youíre the expert.


    Be resourceful. This is one of my favorite characteristics in professionals. I love when people not only identify problems or obstacles, but can come up with solutions as well. If you have to present a problem or mistake to the client, you better have the solution.


    Donít take a job based on future commissions unless that is how you normally do business. I never do it. Iíve had prospects offer me a slice of their business rather than pay me for my service. This is almost always a bad idea. Donít lower your price, either. That cheapens your service and reflects poorly on you.


    Clients will test you on a lot of this stuff. Theyíll try to get you to come down on your price. Donít do it. Theyíll try to defer payment. Ask for a deposit before you start any work. Theyíll pay late and make all sorts of excuses. Donít let them. Know when to walk away. Good clients will recognize the value of what you do and will pay you for your work. The ones who complain or think youíre too expense are going to be a pain the entire time you work with them.


    Anyway, I have more, but this reply is already too long.

    Regards,
    Dino
    Trip'n Promotions

  3. #3
    Join Date
    Jun 2012
    Location
    SoCal
    Posts
    10,965
    Thanks
    1,457
    Thanked 2,806 Times

    Re: Setting Your Local SEO Business Up for Success

    Wow thanks for all the additional insights Dino! Really good points! Thanks too for tying in our other post here about knowing when to walk away.

    You use SEOmoz? How well does it handle local results? I don't want to take this thread too off topic and talk in detail about tracking solutions. But if you'd tell us just a little. Then if you think it does LOCAL really well and if you're a mind to, you could do a post in the "Tools" forum and tell us more or share some screen shots. Because I have not heard much about the local tracking aspect of their toolset. (Only if you have time and feel like sharing.)
    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Are you a PRO? Join the NEW "Local Search Pros" G+ Community!

    New Expanded Advanced Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO, Consulting & Troubleshooting for SEOs & Agencies

  4. #4
    Join Date
    Jul 2012
    Location
    Little Italy Neighborhood in San Diego, CA
    Posts
    58
    Thanks
    4
    Thanked 14 Times

    Re: Setting Your Local SEO Business Up for Success

    Whoops, forgot one.

    I know not everyone agrees with it, but for me it's mandatory. A client has to be committed to their own success. I need their participation as I can't promote their business alone. The client needs to actively solicit reviews and engage consumers online. If they can't be bothered to participate in social media, they need to appoint someone in their company or hire someone to do it. If not, I pass on these clients.
    Dino Maiolo
    Digital Marketing Consultant

    "That kangaroo stole my ball."

  5. Members who thanked Dino for this post:

    Linda Buquet (11-20-2012)

  6. #5
    Join Date
    Jul 2012
    Location
    Little Italy Neighborhood in San Diego, CA
    Posts
    58
    Thanks
    4
    Thanked 14 Times

    Re: Setting Your Local SEO Business Up for Success

    Linda -

    Sorry for the late reply. I'm in Bali with a client for a few months and our time zones are opposite. I'd be happy to post in the tools section about SEO Moz. It's probably a better tool for someone who has a mix of local and non-local clients.

    To keep this thread on topic, however, I'm glad you brought up the subject of setting ourselves up for success, though it's never really a very popular subject. I doubt you'll get many replies here. Too bad, because it is so important and an area that most business people neglect, and often pay the price for it over and over again.

    I think the problem is that we are so excited to get the business that we compromise and take any client that comes through the door. I always found it odd that we do that. Maybe it's because most of us hate selling so much that when we get an interested client, we compromise in order to not let them slip away.

    The great thing about being a digital marketing consultant, however, is that sales is incredibly easy. Go to a mixer and start talking about how you drive more business for your clients through digital marketing and suddenly everyone is interested.

    But I've seen too many consultants do free work for clients or compromise either out of lack of confidence or fear. Ron has some great suggestions. I've provided a few more. These are the things that will cause a consulting business to grow. The agencies that do them will likely never have to worry about sales again.
    Dino Maiolo
    Digital Marketing Consultant

    "That kangaroo stole my ball."

  7. #6
    Join Date
    Jun 2012
    Location
    SoCal
    Posts
    10,965
    Thanks
    1,457
    Thanked 2,806 Times

    Re: Setting Your Local SEO Business Up for Success

    Sorry, missed that last reply.

    Bali? Wow, that's super cool Dino and thanks for all the great insights!
    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Are you a PRO? Join the NEW "Local Search Pros" G+ Community!

    New Expanded Advanced Google+ Local Training and Local On-site SEO Training

    Also offering: White Label Local SEO, Consulting & Troubleshooting for SEOs & Agencies

Similar Threads

  1. Replies: 52
    Last Post: 11-08-2012, 01:19 PM
  2. What Would Success In Local Mean To You?
    By MiriamEllis in forum Local Search
    Replies: 8
    Last Post: 09-21-2012, 12:06 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •